The Dilemma of WWW vs. Non-WWW Which is Right for You

It’s an often-asked subject in conversations regarding website creation and development: should you use the conventional or the sleeker It seems like a straightforward option, but there’s more to it than meets the eye. Let’s go over the specifics of this option to assist you make an informed decision that is consistent with your website’s aims and preferences.

Understanding the Difference

When it comes to technical details, the distinction between and may appear little, but it is significant in the world of web creation and search engine optimization. The one that starts with its “www” prefix, is often referred to as a canonical web location, whereas the second, which is without the “www,” is known as a “naked domain.”

Here’s the catch: from Google’s standpoint, it makes no difference whether you use the www or non-www version. Both are given equal consideration in terms of site creation, SEO ranking, and user experience. What really important is consistency. Once you’ve made your pick and created your website, avoid altering the URL because it can disturb your website’s online visibility and SEO efforts.

Technical Insights and Considerations

So, why the concern about www vs. non-www? Well, everything comes down to technological details and future scalability. When you use www, you’re effectively generating a hostname, which has some benefits in terms of domain flexibility, DNS management, and cookie handling, particularly for larger-scale websites with high visitor volumes.

On the other hand, purchasing a naked domain provides advantages, especially for small businesses or personal websites. The lack of the “www” prefix results in a shorter, more streamlined URL that is both visually appealing and easy to remember. Furthermore, it places your brand name in the spotlight with no distractions.

Making the Right Choice

Finally, the choice between www and non-www depends on your unique requirements and tastes. If you anticipate your website evolving into a large-scale platform with millions of daily users, using www may provide more flexibility and technical advantages. However, if you value simplicity, brevity, and brand visibility, a naked domain may be the way to go.

It’s also to be noted that some agencies recommend switching to a bare domain as a way to improve SEO. While there may be some validity to this argument, our experience has shown that consistency in URL usage and good redirect setting are far more important elements for SEO performance.

Implementing the Right Setup

Once you’ve decided on a domain structure, you must verify that it’s properly configured to provide a consistent user experience and search engine visibility. This includes creating a 301 redirect from your non-preferred domain to your desired one, which explains your website’s canonical address to both users and search engines.

Consider using a custom HTML (link) element on your homepage to indicate the canonical address. This helps to reduce search engine confusion and potential difficulties with duplicate content, ensuring that your website retains its integrity and SEO performance.

Ready to Make Your Decision?

Whether you’re launching a new website or considering a domain switch, is here to guide you through the process. Our expertise in website development, SEO optimization, and digital strategy can help you make the right choice for your online presence. Reach out to us at to schedule a consultation and begin your journey to digital success.

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